This
display booth was created to answer several design requirements we
noticed over the 6 plus years we attended craft, trade, and
wholesale shows. The actual requirements made by show organizers vary
greatly. In order to build a booth that would allow us to meet the
standards of most show organizers at shows we would realistically
attend, we had to meet a set of design guidelines that encompassed them
all. While the basic dimensions of a booth space might seem the same,
even those may vary by three to six inches in actuality. For instance
one show requires a hardwall system always, no exceptions. The booth
must fit inside a ten by ten foot square and be no more than eight feet
high. At another show the booth must fit inside the same space but an
allowance must be made for curtains and rods already installed, so now a
ten by ten booth is in reality only nine feet nine by nine feet nine. At
other shows no hard walls are required at all. At the show which always
requires hard walls, there is also a requirement for a three inch space
at the bottom of the wall to allow access to electrical connections
behind the booth. Some shows provide carpet, some do not. Some shows are
dark shows, some are not. We thought about it for some time.
First a History Lesson!(Or How We Learned What NOT to Do)
Our first booth was a flimsy corrugated plastic affair(Coroplast) on
2 x 2 framing. It was very light but also very hard to keep straight and
plumb. Also the plastic changed size quite a bit when moving from very
cold places to warm places so it was continually warping and coming
unglued. We also were still learning about colour and decided we wanted
to stand out so we used a very strong green colour for the walls. Not
only did this "swallow" the lighting, but some of our glazes did not
show well against the green background.
Our first shelving units in 2001 were metal and then we switched
to wood in 2002. |
Clicking on a "thumbnail" picture
will give you a larger image.
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| We then put a sheet of white
over the green and this helped a great deal with the lighting and the
display. We used free standing wooden shelves with low voltage halogen lights
underneath and clip lights with halogen spots on top of the walls. |
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| We had the opportunity to switch to a cornerbooth and we decided we wanted to always show in corner booths because of the much
better traffic flow. This meant that we would loose some wall space and
potential shelf space, but we could compensate some by adding a "tower"
in the corner. |
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| The end for this booth came after a retail show when we took a
really good look at our booth and saw it as it really was. It never came
back into the studio. It was time for a clean sheet of paper. |
The Plan
I decided to make the shelving part of the booth walls. This
would give us the maximum amount of shelf and floor space. I also decided to use
wall mounted shelves with no front supports for maximum product
visibility. The unwritten rule when showing pottery is the more light
the better. I decided to use track lighting because it is almost
infinitely adjustable and gives the capability to have a large number of
lighting units in a relatively small space.
I wanted to have a booth that would break down in to fairly small
components so that it could all be loaded into a van or trailer, use only
one or at the most two wrenches, and be set up by one person if the need
should arise. (The ten by ten booth and product will fit in a standard size Savana van with room for driver and passenger) It must be solid and secure enough when erected that it
would be totally self supporting, and capable of holding and displaying
literally a half ton or more of pottery.
Finally, I wanted to use readily available, economical, materials which
would complement the pottery display, not detract from it in any way, So
step two was a visit to the local "big box" hardware and lumber store.
I decided to use a "post and panel" construction. The posts would
directly support the shelving brackets, three per eight foot shelf, and
indirectly hold up the panels made from 3/16" x 4" tongue and groove
decorative strips which would give the appearance of solid
walls. I looked at and discarded the idea of using eight foot 4 x 4
fence posts. I could not find any that were straight enough to begin
with, and they were bound to warp over time. I settled on making posts
from two 2 x 4's. Screwed together every few inches these have shown no
tendency to warp and they fit in the same socket type brackets the 4 x
4's would have used with a couple of small shims. |
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| For horizontal support I used chain link fence pipe and just cut a slot in one 2 x 4 for the pipe to fit through, then secured the post to the pipe with a 1/4" bolt. |
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| These pipes come in 10 foot 6 inch sections, they are relatively
light weight, galvanized, and their inner diameter is just right to fit
over a 3/4" pipe nipple. At every corner I used two six inch nipples
plus a 90 degree elbow , all galvanized. To secure them together and to
the posts I drilled 5/16" holes and utilized 1/4" bolts to fasten
everything together. |
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| The post socket brackets are bolted to 5/16" particle board cut to come
out just under the edge of the bottom shelf, and 2 x 3 braces are wood
screwed to the particle board for added rigidity. After I fully assembled the booth for the first time I numbered and marked every pipe and piece of wood so that each time I reassembled the booth the same pieces went together. This ensured rapid trouble free assembly. |
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The fourth, outside corner, is supported by the tower. |
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| To build this tower I utilized an IKEA™ wooden shelving unit and
substituted a frame built from chain link fence pipe and 3/4" pipe
fittings . For additional stability I added one cross brace at the rear.The tower is kept assembled so all nuts on the bolts are Nylok to prevent loosening. |
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| Where the pipes met at the top of the tower I used a 1 1/8"
conduit elbow to form a smooth bend. It fits over the chain link pipes and is through bolted on each end. |
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Under the shelves I mounted kitchen cupboard type low voltage
halogen "puck lights". Power for these is provided by an extension cord
run across one of the side pipes and plugged in with the track lighting.
For added adjustability and stability I made up two aircraft cable lines
with turnbuckles and ran one across the diagonal from the tower to the
corner. |
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The other was mounted from the bottom of the inside corner to the
top of one of the walls. Once the booth is set up , I use a bubble level
on the corner posts and tower and make a few turnbuckle adjustments
until everything is exactly square.
With the two support pipes from the walls to the tower mounting track
lighting was a snap. I simply drilled the pipes and mounted eight feet
of track under each one. |
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Here is one very important Electrical Safety Consideration. I also
made up two extension cords with GFI (Ground Fault Interrupter)
protection. Everything electrical in the display is connected to one or
the other of
these cords. This way should there ever be an electrical short, the
power will be instantaneously disconnected and no one touching the tower
will get shocked.
The side panels are hung over the pipes with garage utility hooks,
strips of 1" trim support the backs of the panels above and below
the center pipe, and then a single bolt with a conduit clamp is
tightened to the center horizontal pipe. This removes any warped
appearance and provides a final measure of stability and strength. |
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| This display was used for seven shows with no modification, other
than the addition of a five foot extension to one wall for the last
Wholesale Gift Show when we decided we needed a 10' x 15' display space.
As we were not using shelves in this section I just cut three 5 foot
pipes, built one extra post and a new 54" panel and extended the wall. |
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| And there you have it, that is the way we did it. Hopefully this
will help you to plan and build your own display with a little less
trouble. |
A Footnote |
| After a three year break from doing shows we decided to try another retail show to publicize our new business location and the fact we were the only operating retail pottery studio/gallery in the city. We dug the booth out of the garage, brushed off the cobwebs and dust, and set up for the show.I had to replace the two front pipes and lighting tracks as we had used them elsewhere, but everything else was original.We found ourselves with a 15 foot by ten foot bay type space instead of a corner. Here are some pictures of what we did. Proof that the design is solid and will stand the test of time, moreso than our retail business. This show was the beginning of May 2008 and at the end of June we were forced to close the store. We are planning on showing at the next Butterdome Spring show the first weekend in May, 2009. |
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